USE Credit Union

  • Marketing Campaign / Digital Specialist

    Job Locations US-CA-San Diego
    Job ID
    2019-1277
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Are you Service-Driven and Innovative? USE’s marketing team is the perfect place for you! As a Marketing Campaign/Digital Specialist, you’ll have a chance to develop campaigns and coordinate across both traditional and digital channels. Do you have what it takes?

    Responsibilities

    • Manages and develops marketing programs and materials such as direct mail, digital advertising, email, event support and promotions.
    • Coordinates creative direction of promotional materials as required. Including but not limited to display materials, branch promotional signage, collateral, statement inserts, email marketing, advertising, etc.
    • Ensures the USE Credit Union brand is maintained and that materials are compliant with credit union policy and financial institution regulations.
    • Ensures distribution of marketing materials to all branches and sources as required in a timely and effective manner. Responsible for coordinating inventory of all marketing materials with Facilities for future distribution to branches.
    • Works with the team to create digital campaigns in support of overarching marketing and organization-wide goals.
    • Manages website updates and coordinates with outside departments to ensure accuracy of product information and compliance.
    • Works with website vendor to ensure company websites follow website design best practices, is kept up to date and is reflective of the USE Credit Union brand at all times.
    • Works with Digital Banking Product Manager to develop strategic recommendations for website updates and the implementation of new technologies.
    • Responsible for managing USE Credit Union’s social media presence. Including follower engagement, promotional posts, contest, collateral development and on-call complaint resolution. Maintains a monthly calendar of posts and shifts topics to ensure relevant and timely interactions with followers.
    • Communicates marketing promotions to all employees through accurate development of Marketing Communication Briefs. Works closely with marketing staff and department managers to ensure factual information and continuity of articles.
    • Manages ATM screen and digital signage content production for the retail branch network and related marketing partners.
    • Manages the ordering, inventory, delivery and in some cases the installation of retail/partner marketing collateral (including digital signage) for branches, business development, lending, and other departments as needed.
    • Directs vendors and agencies as required to attain quality/cost goals and meet goals and performance requirements. 
    • Manages the ordering, inventory and distribution of promotional items and premium items to branches and departments.
    • Provides marketing support and development of materials for internal departments as needed.
    • This position will not have direct reports, but will supervise third-party vendors and project teams as assigned.

    Qualifications

    • Bachelor’s degree in Marketing, Communications, Business or other relevant academic emphasis is required. Minimum three to five years of marketing or communications experience, with strong emphasis on digital, design, creative development and marketing.
    • Experience in financial services (private banking, customer service, sales and lending) preferred.
    • Candidate must have strong written, verbal, spelling and proofreading skills. Requires excellent writing, editing and communication skills.
    • Ability to conceptualize and create PowerPoint presentations, including charts and graphs, interpret data and calculate basic mathematical formulas and ratios.
    • To perform this job, the employee must possess applicable technology skills. Strong digital skills including proficiency with multiple social media platforms (Facebook, Twitter, Instagram, Twitter, SnapChat, Yelp, Google+, etc), MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Knowledge of Adobe Creative Cloud programs is preferred. Must be proficient in website content management systems and basic HTML.
    • Strong critical-thinking, problem-solving and project management skills are required. Ability to think strategically, as well as tactically. Must have strong creative abilities.
    • Must be organized, accustomed to time management and self-motivation, and have the ability to self-manage. Must possess the ability to work independently and as a part of a larger team.
    • Must be a strong team player with the ability to adapt to an ever-changing, organic environment. 

    University and State Employees Credit Union is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

     

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